Padraic Gilligan is an old friend, who was kind enough to review SALES TALES on his blog, Padraicino.
Padraic, joint managing director of SoolNua, said:
They’re wise parables of deceptive simplicity but devastating impact. You could attend an expensive 5 day sales seminar and come away with less actionable insights than a simple 30 minute immersion in Conor’s book.
Padraic also offers a ‘sales tale’ of his own, which emphasises the importance of perseverance when selling. For Padraic, that last customer, who would have been so easy to let slip at the end of a long, hard day, eventually became his number one Korean customer, accounting for 15% of total turnover!