In his new book Sales Tales Business Consultant, Conor Kenny explains what makes great sales people. Here’s a flavour of the book and some of Conor’s tips that you can apply to selling your own book!
It’s a funny thing but, more often than not, people will avoid telling you they’re in sales. They might be ambassadors, representatives, executives or ‘in marketing’. It’s as if ‘sales’ is a slightly tarnished word. It’s not, nor should it ever be seen that way.
Writing a book, marketing it and then making sure it sells, is no different.